Competitiveness on the global market represents one of the key factors and challenges for tourism industry and all its activities. The aim of the paper is to highlight the significance of tourism industry for economic development and employment, as well as to discuss and conclude on the importance of safety as a factor of competitiveness of the Republic of Serbia as a tourism destination. The analysis has been carried out in order to gain insight into Serbian competitiveness, in relation to destinations inside the region of Southern and Western Europe. Also, the time series have been used to present the specific pillars of tourism destination competitiveness and development of Serbia, especially safety and security pillars. In this paper, we shall present some of the implications of the current positioning of Serbia as a tourism destination, based on the use and analysis of the competitiveness index of the Republic of Serbia.
Kordić, N., Živković, R., Stanković, J., Gajić, J. (2015). SAFETY AND SECURITY AS FACTORS OF TOURISM DESTINATION COMPETITIVENESS. Paper presented at SITCON 2015 - Singidunum International Tourism Conference. doi:10.15308/sitcon-2015-34-38