As tourism presents one of Portugal’s most valuable economy sectors, as well as the emerging sector in Serbian economy, the aim of this research is to provide an insight into Portuguese and Serbian tourism markets. In order to accomplish that, a statistical overview of the two mentioned tourism markets is conducted, as well as a comparison of available and potential tourism products. Furthermore, the paper includes a comparative analysis of several tourism policies based on each national strategic plan for tourism, as well as a brief review of their effectiveness. Bearing in mind that Serbia is a landlocked country, sun & sea product of Portugal was analysed separately.
Minić, N., Gomes Rodrigues, V., Ferreira Dias Dinis, C., Stević, I. (2015). A COMPARATIVE STUDY OF PORTUGUESE AND SERBIAN TOURISM MARKETS. Paper presented at SITCON 2015 - Singidunum International Tourism Conference. doi:10.15308/sitcon-2015-99-105