@article{article, author = {Ajanović, E., Çizel, B.}, title = {WHAT MAKES A SUCCESSFUL HOTEL REPUTATION MANAGEMENT STRATEGY: QUALITATIVE RESEARCH ON TRIPADVISOR HOTEL REVIEWS}, conference proceedings = {SITCON 2015 - Singidunum International Tourism Conference}, year = 2015, doi = {10.15308/sitcon-2015-182-186}, pages = {182-186} }